It’s hard to nail down the details of travel.
You end up cobbling together hundreds of different sources, none of which are verified or recent to plan the logistics of a trip.
Which credit card will work in Morocco?
Which cell plan will give me data while I’m in Thailand?
What’s airport transportation look like in Djibouti?
Generally we’re relegated to the simplest solution imaginable: Google. But search engines reward clicks and attention over truth.
And even a google search can net webs of contradictions and misinformation. Because there are misplaced incentives.
Disparate information combined with bad incentives results in frustration and anxiety. I once stood outside an airport for almost two hours trying to figure out transporation to my hostel. A TripAdvisor review had provided the misinformation that Ubers would be available and plentiful.
There is a major gap between what blogs and review sites are trying to achieve and what you're looking for when researching your destination.
And nobody wants to try to interpret the google sheet you put together with tables of info and endless URLs.
Keyword stuffing, filters, and an obsession with aesthetic have created a veil over travel.
You finally get to your destination and encounter a wholly different world than that of the influencer or blogger. That’s because it’s not about your experience, it’s about their performance.